Open Letter Marketing

High-Impact Real Estate Postcards That Get Sellers Calling You Back

Maximize your deal flow with postcards designed specifically for real estate investors and agents. Not all postcards are created equal. At Open Letter Marketing, we create precision-targeted postcards that deliver higher response rates, faster turnaround, and better ROI than generic mail houses.

Why Real Estate Postcards Work

They cut through digital noise, land directly in a homeowner’s hands, and create a tangible touchpoint that drives action. Real estate postcards are one of the most powerful direct-to-seller tools in your arsenal:

Immediate impact

Bold, professional designs that sellers actually notice

Cost-effective

Reach thousands of prospects without breaking your budget

Proven results

Investors consistently report higher conversions vs. cold calls or email alone

When designed and delivered correctly, postcards:

Generate motivated seller leads
Reinforce multi-touch campaigns
Reach absentee and distressed property owners
Build instant credibility in competitive markets
Generate motivated seller leads
Reinforce multi-touch campaigns
Reach absentee and distressed property owners
Build instant credibility in competitive markets

Why Choose OLM Postcards
Over Competitors?

OLM isn’t just another printer. Open Letter Marketing is owned and operated by a seasoned real estate investor who understands exactly what makes sellers respond.
Features
Investor-Focused Designs
Personalization
Speed
Coaching
Tracking & Analytics
Customer Service
OLM Real Estate Postcards
Templates tested for seller response
Handwritten fonts, real-ink, merge fields
3-day average turnaround
Free expert coaching for investors
Response tracking + ROI reports
Personalized, responsive support
Standard Printers
Generic layouts
Limited
1–2+ weeks
None
Print & pray
Ticket queues
Features OLM Real Estate Postcards Standard Printers
Investor-Focused Designs Templates tested for seller response Generic layouts
Personalization Handwritten fonts, real-ink, merge fields Limited
Speed 3-day average turnaround 1–2+ weeks
Coaching Free expert coaching for investors None
Tracking & Analytics Response tracking + ROI reports Print & pray
Customer Service Personalized, responsive support Ticket queues

Postcards for Every Investor

Choose the right format to match your goals:

Small Postcards

Affordable, first-class postcards designed to make an immediate impression.

Large Postcards

Oversized postcards that demand attention and boost credibility.

ROS Postcards

Exclusive “cash offer” postcards with OLM’s proprietary offer system.

Streetview Postcards

Personalized postcards featuring a Streetview image of your prospect’s property.

What Investors Say

Trusted by 1,000+ real estate professionals. Recognized by Inc. 5000 as one of America’s fastest-growing private companies.

Fast, responsive, friendly, and effective support! Every campaign has been smooth and successful.

I’ve uploaded my lists, used OLM postcards, and I’m already seeing responses. The designs are powerful for investors.

Real Estate Professionals
0 +
Real Estate Professionals
0 %
Recognized by Inc.
0

What Investors Say

Trusted by 1,000+ real estate professionals. Recognized by Inc. 5000 as one of America’s fastest-growing private companies.

Fast, responsive, friendly, and effective support! Every campaign has been smooth and successful.

I’ve uploaded my lists, used OLM postcards, and I’m already seeing responses. The designs are powerful for investors.

Trusted by Real
Estate Professionals
0 +
ROI Generated for
Clients
0 %
Recognized by
Inc.
0

How It Works

Getting started with postcards is simple:
1
Pick Your Design
Choose from tested, high-converting templates
2
Target Your List
Build custom lists with our advanced tools
3
Launch Campaign
We print, stamp, and mail for you
4
Track Results
Review performance analytics and optimize ROI

Why This Free Call Could Be the Key to Your Next Deal

This isn’t just a consultation — it’s a strategy session to give you clarity on where to focus, how to scale, and how to close more deals. You’ll leave with practical steps tailored to your market.

1.

Market Evaluation – Spot motivated sellers and common roadblocks in your area.

2.

Tech Enhancements – Simple tools (call tracking, CRM, automation) to save time and boost results.

3.

Mailer Strategy – Discover which postcard designs and headlines drive the most calls.

4.

Performance Review – Quick audit of past efforts with tweaks for higher ROI and scalability.

5.

List-Building Guidance – Learn high-converting segments: absentee owners, vacants, preforeclosures, and more.

6.

Free Resources – Scripts, contracts, checklists + 1,500 free leads to kickstart your next campaign.

Free Coaching Call With a Real Estate Marketing Expert

When you work with OLM, you don’t just get postcards <br>— you get strategy, guidance, and hands-on support.

Why This Free Call Could Be the Key to
Your Next Deal

This isn’t just a consultation — it’s a strategy session built to give you clarity on where to focus and how to scale. You’ll leave with practical steps tailored to your market and goals.

1.

Market Evaluation – opportunities + challenges in your area

We’ll highlight where motivated sellers are showing up in your market and outline common roadblocks investors face. You’ll get a clear view of opportunities and simple ways to overcome the challenges.

2.

List-Building Guidance – absentee owners, vacant homes & more

Learn how to build lists that actually convert. We’ll cover targeting absentee landlords, vacant homes, and preforeclosures so you’re spending less time chasing cold prospects and more time talking to sellers ready to move.

3.

Mailer Strategy – which postcard designs perform best

Discover which postcard formats, messages, and layouts consistently pull the highest response rates. We’ll help you make your mail stand out, get noticed, and drive more calls from every campaign.

4.

Tech Enhancements – call tracking, CRM setup & automation

From call tracking to CRM integration, we’ll show you simple tech upgrades that help you measure performance, streamline follow-up, and save time through automation — without adding complexity.

5.

Performance Review – refine & scale future campaigns

We’ll quickly assess what’s working in your marketing and where adjustments can deliver better ROI. This way, you’re building a repeatable system you can scale instead of starting from scratch each time.

6.

Free Resources – scripts, contracts, checklists + 1,500 free leads

Get practical resources like scripts, contracts, and checklists — plus 1,500 free leads to jumpstart your next campaign. Everything you need to move from strategy to action fast.

Frequently Asked Questions

Direct mail commands 80–90% open rates, vastly outperforming email, which sees just 20–30% Modern PostcarAmraan Delma. Plus, campaigns involving postcards report response rates of 4–9%, versus under 1% for most digital channels PostcardManiaPostalytics. That means postcards reliably deliver attention and action—making them a potent tool for real estate investor outreach.

Absolutely. Personalized mailings that include names and tailored content see response rates surge—sometimes by over 135% REsimpli. OLM uses handwritten fonts, merge fields, and targeted creatives to elevate engagement beyond generic layouts.

Consistency is key. Some investors report one deal from every 3,000 postcards, while others see multiple listings per campaign over time Reddit+1. OLM’s coaching focus helps accelerate that learning curve and refine targeting for better ROI per campaign.

Direct mail delivers a striking 161% average ROI, topping all marketing channels Modern Postcard. Tailored real estate campaigns often exceed this—one case study reported $60,000 in revenue from a 2,000-piece mailing, for an astonishing 24,674% ROI PostcardMania. These results show how well-designed postcard campaigns can pay for themselves many times over.

We don’t just ship postcards—we provide call tracking, response analytics, and performance dashboards that let you see which areas, designs, and offers are driving responses. You’ll know exactly what to scale or modify for better ROI.

Yes—while general direct mail among real estate averages around 3.3% response rate Postalytics, investor-focused, multi-touch postcard campaigns typically range between 4% and 9%, depending on targeting, message, and follow-up strategy PostcardManiametrodepth.com.

Recipients handle postcards, revisit them, and remember them better. Physical mail commands 132 seconds of undivided attention vs. just 13.8 seconds for digital ads Modern Postcard—and 75% of recipients revisit mail, with higher recall of brands than digital media PostcardMania. That tangible presence boosts retention, trust, and response.

Not with OLM. We average a 3-day turnaround, compared to the 1–2 weeks typically required by standard providers. Faster response times mean you reach motivated sellers before competitors even launch — a critical advantage.

Yes! Every postcard campaign includes a FREE Coaching Call, where we help you optimize your market evaluation, list-building, sequence strategy, mailing pieces, and follow-up plan. Plus, you get ongoing access to campaign support and resources.

It’s easy:
  1. Choose your postcard design (Small, Large, ROS, or Streetview)
  2. Target your list (upload your own or use our suggested stacks)
  3. Launch the campaign — we handle everything from print to mail
Track and optimize with analytics

Ready to elevate your strategy?

Ready to generate more motivated seller leads with postcards that actually work?
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